This blog post is part of our series on how to create a successful business website. If you followed our advise, then by now you have a website up and running that looks great, has great sales copy and can gain the trust of your visitors. It also has powerful calls to action that tell your visitors what to do once they land on your site, meaning that you can capture leads and start a permission based marketing campaign (because your users signed up for this!). Today, we’ll be looking at how you can make your site even more successful.
Articles in Category: How to create a successful website
Welcome to our series on how to build an effective business website. If you’ve gone through our previous articles, then by now you have a professional looking website, created great content that is based on what you know interests your target audience and implemented valuable techniques to gain trust in your website. Today, we’ll take it a step further and discuss creating a marketing funnel for your website to convert your visitors into customers.
The Road to a Successful Business
Welcome to the next in our series on how to create a successful business website. So far you have defined your target audience, bought a domain name, hired a web designer and started creating effective web content or sales copy.
But doing all these things isn't your only concern. If you want your visitors to interact with you, buy products or services, or make donations - one essential component is gaining their trust. How you gain that trust on a website is the crux of this discussion.
To Set the Right Mood
Colors influence your visitors
When deciding on a design for your website, two challenges arise:
- Choosing a layout
- And choosing a color scheme for your website
When you start thinking about how you want your website to look and how you want it to behave, it is best to do a search online and find other websites that you like. Bookmark these sites and make notes of the specific elements that attracted you to the site. Don’t worry too much about looking too similar, during the design process, your website will start looking distinctively different from all the other sites out there.
Earlier we spoke about how to find a web designer. Design is an important part of creating trust in your brand. Today, we are going to discuss another important strategy to create trust in your brand: content creation.
When creating content, many website owners fail to recognize that content is an important element of your marketing strategy.
Whenever somebody lands on your website, your content and imagery are effectively your sales people. The content needs to be convincing, persuasive and give incentives to the reader to contact you and buy your product and service.
But how do you get your content to do that? We’ll, that’s what we are here to explain: