What is Facebook Graph Search?
And why does it matter to your business?
Facebook is launching a search engine to rival Google, that gives you prioritized recommendations based on what your actual friends have said, done or recommended on Facebook. That makes the search results more limited, but also more meaningful and more relevant.
Let's have a look at how the new Facebook search engines works in the below video:
What this means for your business?
You need to focus more on social media marketing, because if you don't make connections and don't get likes or interactions, you don't show up in Facebook's search engine.
When people look for businesses that offer products and services that you offer, traditional SEO won't cut it in this search engine. What you need is not search engine optimization, but social media optimization, specifically tailored for Facebook.
How do you optimize for Facebook search?
Connect to as many people as you can in the areas where you do business and get them to like your Facebook page. Next time prospects search for a business in your industry, they will see recommendations based on what their friends like. And you guessed it: if their friends liked your business on Facebook, they will see your fan page come up.
This is why it has never been more important to start your Facebook marketing campaign. If you need help, feel free to contact us for a conversation on how we can prepare your business for Facebook Graph Search.