Google+ does not provide a vanity URL, but you can create a short URL for your postcards via a service like:
gplus.to/
where you can create a vanity url that looks like
gplus.to/bloggermaven that will automatically redirect the user to your G+ profile.
Other similar services are:
- plus.ly
- topl.us
- gplusid.com
- dirpl.us
- gplusnick.com
Another possibility is to use your .htaccess file to create a redirect from a custom url on your blog to your google+ profile.
E.g. yourdomain.com/+ could redirect to your Google + profile:
RedirectMatch ^/+(.*)$ http://plus.google.com/yourgoogleid/$1
It is very regrettable that Google doesn't issue vanity URL's, but as you can see, there are work arounds available.