Lorenz wrote:Keep your social and business accounts separated, as you might otherwise alienate your audience.
I know what you mean. Part of the reason I have a Facebook presence is to "stay in the loop" with some work-related acquaintances that can be very helpful to me in a work situation.
But I don't socialize with them outside of the workplace, so I avoid the temptation to message them regarding work opportunities. In my case aside from my online pursuits, I'm self-employed and I really don't have a business presence to approach them as, other than myself. I'm sure not all my colleagues keep this "professional distance" if that term applies.